ABOUT UDU
Today, beauty is for every body, every age, every ability—so why are we still using tools that weren’t built with all of us in mind?
We’re changing that. Our patent-pending line of ergonomic makeup tools is designed for real life: more comfortable, more intuitive, and made to fit every hand.
Meet the team
Michelle oben
Michelle comes from advertising, technology and retail. She was most recently the Senior Vice President of Digital Platforms at FCB, where she oversaw multiple digital practices that were responsible for building modern brands.
Together, with a team of advisors who are leaders in Beauty (Estée Lauder, Milk Makeup, P&G, Unilever), in Retail (Target), and in Universal Product Design (Northwestern University and Facility), Michelle is building UDU to raise the bar in the beauty industry so that everyone— regardless of age or ability— has an easy way to feel beautiful.